The Expectation Effect
Published in UK by Canongate. Paperback out now!
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Published in the US on 15 February 2022.
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The Expectation Effect is a journey through the cutting-edge science of how our mindset shapes every facet of our lives, revealing how your brain holds the keys to unlocking a better you.
People who believe ageing brings wisdom live longer.
Lucky charms really do improve an athlete’s performance.
Reappraising stress as energising increases your creativity under pressure.
Cultivating an indulgent attitude to food helps you lose weight.
Taking a placebo, even when you know it is a placebo, can still improve your health.
Welcome to The Expectation Effect.
In this award-winning book, David Robson takes us on a tour of the cutting-edge research that reveals the many profound ways that our expectations shape our experience. Bringing together fascinating case studies and evidence-based science, The Expectation Effect uncovers new techniques that we can all use to improve our fitness, productivity, intelligence, health and happiness.
Of course, you can’t just think yourself thinner, happier or fitter, but using this book you can reframe many different facets of your life, and in so doing start real psychological, physiological and behavioural change. These easy-to-use skills will help you on your way to becoming the person you want to be, living the life you want to live.
WINNER OF THE BRITISH PSYCHOLOGICAL SOCIETY BOOK AWARD
SHORTLISTED FOR THE GLOBAL ASSOCIATION OF APPLIED BEHAVIOURAL SCIENTISTS’ BOOK AWARD
A SUNDAY TIMES BEST PAPERBACK OF 2023
A BBC RADIO 4 BOOK OF THE WEEK
A FINANCIAL TIMES BEST BOOK OF 2022: HEALTH AND WELLBEING
A WATERSTONES BEST BOOK OF 2022: POPULAR SCIENCE