The Expectation Effect
The Expectation Effect is a journey through the cutting-edge science of how our mindset shapes every facet of our lives, revealing how your brain holds the keys to unlocking a better you. It is published by Canongate in the UK (Jan 2022) and Henry Holt in the USA (Feb 2022).
People who believe ageing brings wisdom live longer.
Lucky charms really do improve an athlete’s performance.
Reappraising stress as energising increases your creativity under pressure.
Cultivating an indulgent attitude to food helps you lose weight.
Taking a placebo, even when you know it is a placebo, can still improve your health.
Welcome to The Expectation Effect.
In this book David Robson takes us on a tour of the cutting-edge research that reveals the many profound ways that our expectations shape our experience. Bringing together fascinating case studies and evidence-based science, The Expectation Effect uncovers new techniques that we can all use to improve our fitness, productivity, intelligence, health and happiness.
Of course, you can’t just think yourself thinner, happier or fitter, but using this book you can reframe many different facets of your life, and in so doing start real psychological, physiological and behavioural change. These easy-to-use skills will help you on your way to becoming the person you want to be, living the life you want to live.