The Expectation Effect: How Your Mindset Can Transform Your Life

Pre-order links

Published in UK on 6 January 2022
Amazon | Waterstones | Blackwells | Foyles | Hive

Published in the US on 15 February 2022. Pre-order here:
Amazon | Barnes & Noble | Bookshop.org | Apple Books

The Expectation Effect is a journey through the cutting-edge science of how our mindset shapes every facet of our lives, revealing how your brain holds the keys to unlocking a better you. It is published by Canongate in the UK (Jan 2022) and Henry Holt in the USA (Feb 2022).

People who believe ageing brings wisdom live longer.
Lucky charms really do improve an athlete’s performance.
Reappraising stress as energising increases your creativity under pressure.
Cultivating an indulgent attitude to food helps you lose weight.
Taking a placebo, even when you know it is a placebo, can still improve your health.

Welcome to The Expectation Effect.

In this book David Robson takes us on a tour of the cutting-edge research that reveals the many profound ways that our expectations shape our experience. Bringing together fascinating case studies and evidence-based science, The Expectation Effect uncovers new techniques that we can all use to improve our fitness, productivity, intelligence, health and happiness.

Of course, you can’t just think yourself thinner, happier or fitter, but using this book you can reframe many different facets of your life, and in so doing start real psychological, physiological and behavioural change. These easy-to-use skills will help you on your way to becoming the person you want to be, living the life you want to live.

Advanced Praise for The Expectation Effect

“This is an utterly riveting and transformative book. You can’t afford not to read it!”
Nigella Lawson
“This book is entertaining, eye-opening, extremely useful and best of all, evidence-based”
Claudia Hammond
“The consistently brilliant David Robson is back. Packed with science, stories and practical tips for anyone who wants to make better use of the remarkable body-mind connection”
Kerry Daynes, best-selling author of The Dark Side of the Mind and What Lies Buried
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“A fascinating, optimistic and empowering book. David Robson uses science and stories to show the extent to which we are shaped by our beliefs, and how the predictive power of our brains influences pain, diet, sleep, exercise and intelligence”
DR MONTY LYMAN, author of THE REMARKABLE LIFE OF THE SKIN
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“Authoritative, measured, practical & encouraging, it will change your attitude to life’s challenges”
DR CHRISTIAN JARRETT, author of BE WHO YOU WANT
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“An intriguing account of the role of expectation (and perception in general) in a wide panorama of experience. Beautifully written, science-based, and a gripping read. I loved it!”
DR MITHU STORONI, author of STRESS-PROOF
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"As David Robson makes plain in this compelling book, the way we think about the world can profoundly shape how we navigate it. Based in science and packed with smart advice, THE EXPECTATION EFFECT will expand your mind - and maybe even extend your life"
DANIEL PINK author of WHEN, DRIVE, and TO SELL IS HUMAN
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“THE EXPECTATION EFFECT is a must-read book that shows how we can all use our brainpower to improve our lives. Whether it’s medicine, anxiety, exercise or diet, David Robson seamlessly and engagingly explores how what we expect to happen has a much larger role than we might have previously believed – and we can tap into that power to improve our own wellbeing. If you want to learn how to reframe your mindset, to feel healthier and happier in the process, this book is for you”
MELISSA HOGENBOOM, author of THE MOTHERHOOD COMPLEX
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Reader Experiences

"The chapter on exercise has blown my mind"
Anonymous
"The hormone/food link is eye-opening. It really shows why dieting doesn't work and how an unhealthy relationship with food can change the way your body responds."
Anonymous
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