Social connection is as essential for our health and happiness as a balanced diet and regular exercise. It reduces our risk of stroke, heart disease, and Alzheimer’s. It enhances our creativity and adds years to our life span. Yet many of us struggle to form strong and meaningful bonds—and the problem lies not with our personalities but with a series of cognitive biases that stop us from fulfilling our social potential.



In The Laws of Connection, award-winning science writer David Robson describes the psychological barriers that lead us to keep others at a distance and offers evidence-based strategies to overcome them.


Drawing on philosophy, neuroscience, and cutting-edge psychology, Robson introduces readers to new concepts such as the liking gap, the novelty penalty, the fast-friendship procedure, the beautiful mess effect, and the Japanese art of amae. Whether we are shy or confident, introvert or extrovert, we can all build deeper relationships. The Laws of Connection shows us how.

Featured in the Guardian, the Observer, the Times, Wired, New Scientist, the BBC, Wall Street Journal, and Modern Wisdom. A Next Big Idea Club Must-Read Book.